Know+Do
Strategy & adoption
We start with your business, not the technology. Where the hours go, what they cost, which changes your team will actually adopt, and a plan ranked by payback.
About Clever AI
For years we’d each been doing this separately inside our own companies: running business-critical IT, building software and automations, and coaching leaders through change. Clever AI is what happens when you put those three disciplines in one room.
Our story
Every week, each of us was having the same conversation with clients: “What should we actually do about AI?”
Ben was hearing it from the businesses whose IT his team runs. Danny was hearing it from clients he was already building automation for. Andrew was hearing it from the leaders he coaches. And each of us could only answer part of the question, because doing AI properly isn’t one job. It’s three.
You need someone who understands your business commercially: where the hours go, what a saved hour is worth, and how your people will react to change. You need someone who can actually build, making automations, agents and custom tools that fit how you work rather than how a demo works. And you need someone who can run it afterwards: securely, monitored, supported, with a phone that gets answered.
We’d all been delivering our piece separately in our own businesses. Clever AI brings the skills together into one offer: strategy, engineering and operations from people who’ve each spent years doing theirs for real. That’s our edge. We understand your business on every level it runs on: commercial, technical and human.
What each of us brings
Know+Do
We start with your business, not the technology. Where the hours go, what they cost, which changes your team will actually adopt, and a plan ranked by payback.
IceBoxDesigns
Fifteen-plus years of building custom software, integrations and AI automation. We build the thing, connect it to your systems, and prove it works before it goes live.
Clever IT
MSP discipline applied to AI: access controls, GDPR posture, monitoring, backups and a 22-strong support team, so what we ship keeps working long after launch day.
Meet the founders
Co-founder · Infrastructure, security & operations
Ben is Managing Director of Clever IT, a Bolton-based managed service provider whose 22-strong team looks after business-critical IT for organisations across the North West and beyond. For over a decade he has run the unglamorous side of technology that everything else depends on: cloud, security, GDPR and support that answers the phone.
At Clever AI, Ben’s team makes sure every automation and agent we deploy is secure, monitored and properly supported. AI that isn’t run like production IT is a liability. Ben’s job is making sure ours never is.
Co-founder · Software & AI engineering
Danny founded IceBoxDesigns, a Manchester software studio that has spent more than fifteen years building custom software, integrations and automation for industries from aviation to the motor trade, including replacing fragile spreadsheets and manual processes with systems that just work. Clients describe him as the person who never sleeps until it ships.
At Clever AI, Danny leads the build: the workflow automations, the AI agents, the custom tools. Engineered around how your business actually operates, in plain English, with no geek-speak.
Co-founder · Strategy, people & change
Andrew is a director of Know+Do, a Bury-based coaching and consultancy practice that has helped hundreds of UK businesses plan, adapt and grow. With a background spanning business and academia, he specialises in sales, marketing and managing change: the human side of technology that decides whether it sticks.
At Clever AI, Andrew makes sure every project starts from a commercial question, not a tech one, and that your team is trained, confident and actually using what we build ninety days after go-live.
Our founding companies
Clever IT
IT support, cloud, security and GDPR guidance for businesses across the North West. Established 2011.
IceBoxDesigns
Custom software, web development and AI business automation. Manchester and Los Angeles.
Visit IceBoxDesigns →Know+Do
Business coaching, training and consultancy. Creating clarity, enabling success.
How we deliver
We do not sell twelve-month transformation programmes. We find the one process costing you the most hours, automate it, prove the saving, then move to the next one.
Delivery standards
Good AI governance is unglamorous: know what the model can see, log every run, keep a human in the loop where it matters, and never let your data train someone else’s product.
Reported monthly from the day your first workflow goes live.
Partnership
Once a quarter we sit down with a three-year plan, what it costs, and what happens if you defer it. You decide what gets funded. We are not paid on what you buy.
Get started
Book a free 45-minute AI audit. We map your processes, show you exactly where AI pays back fastest, and give you a costed plan, whether you build it with us or not.
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